How far do I have to travel?
“Oh. We’re out of milk.” The idea of hopping in the car and running across town for a gallon of milk, just because you can, is a thing of the past in many households. Often, smaller and lesser known chain stores were passed along the way in favor of the better advertised ones.
In better economic times, a trip across town or a dozen blocks or miles away would not register a second thought. Then came $3, 4 even $5 fuel prices. Today, a trip to one of the large name brand stores is measured in gallons of fuel. How many gallons of gas, at current prices, will it cost me to get what I want? That is now the question. In view of this question, smaller chains shine such as the “Dollar General” chain of stores.
Bigger is not always better.
Shopping for groceries, tools or any other desired commodity in “mega mammoth” department stores is more often a challenge, than not. Isle after isle of merchandise waits on shelves beckoning for consumer’s attention, but what if the consumer is confused about which item to buy? When this occurs, a new issue develops. Is there anyone who can help me?
Searching for a clerk or attendant in a particular section of a “mega mammoth department store” can be like a game of “Hide and Seek”. Attendants and clerks have been reduced in many large stores because of economic conditions. Finding the ones’ remaining is often, no easy task. They are often overly stressed, over worked and under paid.
In smaller chain stores, finding someone to assist the shopper is much easier. Stores are smaller allowing for chance or deliberate encounters of a store employee, much more likely. In Dollar General Stores finding the illusive employee is not at all difficult. They seem to genuinely like helping customers.
Prompt and courteous attention paid to customers makes a person feel more like they are welcomed and appreciated for shopping. In contrast, many large facilities leave a person feeling invisible and ignored; is bigger better – not necessarily.